Demystifying Cache: What it is and Why it's Important

As an online seller, keeping track of your customers’ activities and previous purchases can be a daunting task. Fortunately, Buyer Cache could be the solution you need to simplify the process and boost your sales. But what exactly is Buyer Cache, why is it important, and how can it help your online store? Read on for all the answers!

Definition

Buyer Cache refers to a saved copy of a customer’s previous activities on an online store. This consists of products they have viewed, added to their cart, and purchased. This cache enables eCommerce websites to store customer data, thereby making it easier to analyze user behavior and provide personalized product recommendations.

Why use Buyer Cache?

Buyer Cache helps e-commerce stores increase sales by providing customers with relevant product recommendations based on their recent activities on the site. This makes it easier for first-time visitors to find products they may be interested in, and returning customers can easily purchase previously viewed items.

Why is it important Buyer Cache?

With Buyer Cache, you can provide a customized shopping experience to your online customers. Shoppers are more likely to revisit an online store with personalized recommendations. It also simplifies the buying process for the consumer, leading to an increase in sales and customer loyalty.

How does it work?

The Buyer Cache technology is built to remember customers who visit an online store. The cache consists of all browsing data and purchasing behavior of a customer on the site. When a customer returns to the store, the cached data is used to provide personalized recommendations.

Examples

Amazon uses Buyer Cache to personalize recommendations, displaying recommended products based on a customer’s previous purchases and viewed products. Walmart uses Customer Cache to show every customer unique products and deals based on their recent shopping history. These companies now have a competitive advantage due to their use of Buyer Cache.

Common Questions and answers

How long does Buyer Cache store customer data?

The duration of storage depends on the platform being used by the online store.

Can I delete my Buyer Cache data if I don’t want the website to remember me?

Yes, you can usually clear cookies and stored data on your online store.

Buyer Cache is an innovative technology that allows online stores to recognize and remember their customers, leading to better product recommendations and ultimately more sales. By leveraging Buyer Cache, eCommerce sites can improve customer satisfaction and increase customer retention. If you are new to this technology, now is the time to implement it in your online store and start reaping the benefits.