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Understanding Long-Tail Keywords and How They Work

As the online world continues to trend upwards, digital marketing strategies evolve too. In the past, businesses and marketers focused largely on short-tail keywords – single, high-traffic words or phrases – to capture more visibility and lead generation. Nowadays, experts are leaning towards long-tail keywords to improve website traffic and conversion. But what exactly is a long-tail keyword, and how does it work? In this blog, we will be answering your questions and exploring the benefits they offer to increase the overall performance of your SEO.

Long-tail keywords are keyword phrases that involve more than a few words and are more specific than short-tail keywords. For instance, ‘women’s running shoes’ as a long-tail keyword or phrase as against ‘shoes’. This specificity deters casual browsers and attracts those seeking exact products or services that match their requirements, thus driving down bounce rates and increasing traffic intent.

Long-tail keywords work by targeting more specific customer requirements. They might not get as much search traffic as singular keywords, but they bring in a smaller quantity of highly extra important traffic. Studies show that the conversion rate on long-tail keywords is higher than short-tail keywords, given that long-tail keywords are more precisely relevant to searches and advertising efforts.

There are three legs to a long-tail keyword

The Head, Body, and Tail. The head is usually a single or double word phrase and normally has the highest search volume. The body usually comprises of 2 to 3 words and offers context to the head phrase. Lastly, the tail is the specific subject/term that people use to search for your product/service. By researching all three components of your chosen long-tail keyword, you’ll be ready to make sure that the keyword encompasses the proper contextual relevance for your audience and giving them mean that you want them to find in an in-depth way.

We highly recommend investing in long-tail keywords. They require more effort to research and create, but ultimately lead to better conversions and more qualified traffic based on your business goals. By targeting the specific needs of your customers, you will make their experience more personalized, which can drive up brand loyalty and customer retention.

In brief

Long-tail keywords are key phrases that meet your potential customer’s search intent and needs. These are more precise compared to the short-tail keyword. They allow you to target the right customer looking for a specific product or service. If you can tailor your content to meet the long-tail keyword demands, your audience will form an additional specific and fruitful connection with your brand and are more likely to purchase.


Long-tail keywords have become essential to improving websites’ traffic and conversion. By using longer, more specific keywords, businesses increase the chances of their website being found by customers looking for precisely what they offer. Investing in long-tail keywords requires effort, time, and research. But when done right, they can benefit your business by improving customer experience, increasing brand loyalty, and driving up conversions. As your business continues to grow, consider incorporating long-tail keywords into your SEO strategy to keep up with customer demand and stay ahead of the competition.